The worldwide award-winning even tone consultants City Pores and skin Rx, identified for his or her scientifically
confirmed formulation for melanin-rich pores and skin, have formally launched in Nigeria, with an thrilling week-long sequence of occasions in Lagos.
Because the demand for skincare tailor-made to the particular wants of individuals of colour continues to develop, City Pores and skin Rx isn’t just getting into the Nigerian market; it’s answering a longstanding want for efficient, personalised skincare options designed for hyperpigmentation, darkish spots, uneven pores and skin tone, and extra.
This launch represents extra than simply the introduction of an array of merchandise—it marks a motion to redefine accessibility and effectiveness in skincare in Nigeria.
City Pores and skin Rx curated an interesting Launch Week, mixing schooling, glamour, and interactive
experiences to introduce Nigerian customers to its vary of focused skincare options. Right here’s a glimpse of what went down through the launch week:
Day 1 – Magnificence Advisor Coaching & Glam Night time (Monday, March 17, 2025)
The joy started with an unique Magnificence Advisor (BA) Coaching & Glam Night time, the place key magnificence professionals from Good Belief Cosmetics, their licensed and unique distributor, gained firsthand insights into the science, story, and elements behind each City Pores and skin Rx product.
Hosted by City Pores and skin Rx Model & Advertising Director, Keran Look Loy, and Lead Aesthetician, Ivey Rogers, the coaching ensured that each magnificence advisor was geared up to information clients by means of the effectiveness and utilization of City Pores and skin Rx formulation on the store flooring.
Consistent with their dedication to inclusivity, the Magnificence Advisors have been licensed, celebrated, and awarded for his or her exhausting work and dedication through the Glam Night time occasion, which additionally marked the official
launch of the City Pores and skin Rx Nigeria web page and on-line outlets @urbanskinrx_ng. The sort of Magnificence Advisors Occasion has NEVER been accomplished earlier than!
Day 2 – Digital Interview & Reside Press with City Pores and skin Rx HQ Crew with Ezinne Alfa from
Magnificence In Lagos (Tuesday, March 18, 2025)
The City Pores and skin Rx Model & Advertising Director, Keran Look Loy, and Lead Aesthetician, Ivey Rogers sat down with one of many prime magnificence editors in Nigeria Ezinne Alfa for a digital interview and stay press occasion.
The dialogue delved deep into the model’s journey, dedication to melanin-rich pores and skin, plans for enlargement within the Nigerian market, and what customers ought to count on from their science-backed product for melanin-rich pores and skin in Nigeria.
And if that wasn’t sufficient, Day 3 & 4 (Wednesday & Thursday, March 19 & 20, 2025) introduced much more enjoyable with a Reside In-Retailer FREE Pores and skin Evaluation & Session at Good Belief Retailer in Lekki Palms Mall and Ikeja Metropolis Mall. Consumers have been handled to personalised product suggestions, and interactive classes with an Aesthetician, all designed to assist them construct routines tailor-made to their distinctive pores and skin considerations.
Day 5 – The Grand Official Launch (Friday, March twenty first, 2025)
The second Nigerians have been ready for—The official launch occasion was a real celebration
of melanin-rich pores and skin in Nigeria, bringing collectively trade stakeholders, magnificence influencers, and
skincare fans alike, with participating panel discussions, stay demos, FREE pores and skin evaluation and consultations, scientific experiences, and naturally, custom-made scientific cocktails and bites.
Visitors have been even handled to personalised care packages to kickstart their distinctive City Pores and skin Rx
journey.
However wait, there’s extra! The City Pores and skin Rx launch week in Nigeria didn’t cease there. From March twenty first to March twenty second, 2025 (Friday – Sunday), the model hosted mall activations at Ikeja Metropolis Mall in collaboration with Demicare, Africa’s First AI Tech within the magnificence trade, backed by aestheticians and medical consultants the place customers got hands-on experiences with detailed pores and skin evaluation to find the secrets and techniques behind their pores and skin.
Plus, they acquired FREE consultations and a candy 15% OFF all City Pores and skin Rx really useful merchandise for his or her particular pores and skin considerations.
City Pores and skin Rx is guaranteeing that Nigerian customers don’t simply purchase skincare—they expertise it perceive it and combine it into their on a regular basis lives with confidence. So be part of the Motion!
City Pores and skin Rx is now out there in all Good Belief retail shops throughout Nigeria and observe @urbanskinrx_ng on Instagram for updates, skincare ideas, and FREE pores and skin evaluation and
session
Watch Right here: Mall Activation
Watch Right here: Official Launch
Watch Right here: Official Launch with Visitors
Watch Right here: Magnificence Advisors Coaching & Glam Night time
#UrbanSkinRxNigeria
#USRxLaunchNG
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