GloRilla, Summer season Walker, Muni Lengthy, Maxwell and Boyz II Males are among the many first wave of up to date stars and legends introduced for the 2025 ESSENCE Competition of Tradition. Offered by Coca-Cola, the annual music and life-style occasion will happen July 4-6 in New Orleans.
Along with the aforementioned acts, the lineup of headliners and performers contains Davido, Nas, The Isley Brothers, Donell Jones, Buju Banton and New Orleans’ native son Grasp P. Banton and GloRilla might be making their ESSENCE Competition debuts as effectively. Grammy-winning songwriter/producer Jermaine Dupri may also curate a tribute to the legacy of multifaceted trade icon Quincy Jones. Titled “ESSENCE Flowers,” Dupri’s particular salute will “carry collectively artists who’ve sampled, studied or shared area with the music titan,” in line with the press launch announcement.
“We Are Made Like This” is 2025’s theme because the competition celebrates the fifty fifth anniversary of its namesake, ESSENCE journal. Serving as hosts for the night collection of live shows might be actor/comic Anthony Anderson and cultural curator Kenny Burns.
A mixture of returning and new life-style experiences will spherical out the weekend’s varied choices. These embrace the ESSENCE Meals & Wine Competition, ESSENCE Movie Competition, BeautyCon and ESSENCE Authors.
In celebration of its thirtieth anniversary final 12 months, the 2024 ESSENCE Competition of Tradition featured eight-time Grammy Award winner Usher in a particular efficiency of his basic 2004 album Confessions. Attendees had been additionally handled to performances by Janet Jackson, Victoria Monét, Charlie Wilson, Birdman & Buddies Presents 30 Years of Money Cash Millionaires and a tribute to Frankie Beverly & Maze.
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