Silverbacks Holdings, a agency domiciled in Mauritius, invested late final 12 months in Nigeria-based sports activities enterprise African Warriors Preventing Championship whose main product is Dambe, a centuries-old boxing sport indigenous to the nation’s northern area. Sanford R. Climan, a former Common Studios government whose work included producing Martin Scorsese’s The Aviator, is becoming a member of Silverbacks as an advisory board member and can personally put money into the wrestling outfit, the funding agency mentioned.
The transfer comes weeks after AWFC introduced a partnership with UK-based sports activities streaming service DAZN to convey Dambe to a worldwide viewers.
Ibrahim Sagna, who heads Silverbacks, mentioned AWFC’s enchantment lay in its skill to achieve a worldwide viewers who had been conversant in different fight sports activities. “It’s a sport that’s already commanding an enormous urge for food — UFC [Ultimate Fighting Championship], PFL [Professional Fighters League] — you see a pattern. You test the valuation of these firms, there’s already an enormous demand.”
“If you concentrate on human nature in its essence, what had been the Roman arenas? There’s at all times been an urge for food for this. It’s simply that now it’s commercialized at scale,” mentioned Sagna.
AWFC founder Maxwell Kalu mentioned the combating league, which has round 300 fighters and has beforehand been sponsored by on-line betting firm Stake, had amassed 900 million views throughout social media and accomplice platforms since its launch in 2019. He added that the most important audiences had been in Nigeria, the US, and Brazil.
Discover more from Parrotainment
Subscribe to get the latest posts sent to your email.
