Chowdeck launches in Ghana with buyer reward and rider coaching scheme

This coaching initiative will equip its riders with the abilities wanted for higher service supply. Riders will likely be skilled on efficient app utilization, customer support, supply high quality, and professionalism.

As well as, riders may also take part in “Rider Video games” the place they will get incentives and bonuses based mostly on their efficiency rankings and even entry as much as GHS1,000 in loans relying on their exercise.

Chowdeck can also be rolling out a referral scheme for patrons which is able to enable new customers to obtain ₵10 on their first order and one other ₵10 on their second order in the event that they share an invitation with buddies. Moreover, after inserting their first order of the month, prospects can unlock their Chowscore, a tiered reward system that gives free supply and unique reductions to prospects relying on their stage.

The startup will kick off operations in key areas together with Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa and Abokobi.

Launched in 2021, Chowdeck has shortly established itself in Nigeria’s aggressive meals supply sector, gaining over 1.5 million customers and greater than 20,000 riders throughout 11 cities.

Its entry into the Ghanaian market is vital, with latest information indicating that 87% of shoppers in Ghana use cellphones to entry meals supply platforms and that digital cost transactions within the nation are projected to succeed in $2.35 billion by 2025, reflecting a shift in direction of cashless commerce.

“Ghana represents the primary steps in our broader pan-African development technique. We’re beginning in Accra and are excited to be kicking off our operations. This growth is extra than simply development – it’s about constructing the infrastructure for commerce and comfort throughout the continent,” Femi Aluko, CEO of Chowdeck, mentioned.

To guide its operations in Ghana, Chowdeck appointed Henry Whyte as Nation Supervisor in April 2025.  Whyte was beforehand a Senior Operations Supervisor at Bolt Ghana and is acquainted with the native supply panorama.

Forward of its Ghana launch, Chowdeck additionally undertook important operational restructuring in Nigeria. The corporate lowered its contract workforce by 68% following enhancements in its rider and restaurant administration programs. This streamlining allowed the corporate to attain extra environment friendly supply instances and scale back dependency on handbook processes.

Nonetheless, Ghana’s meals supply area will not be with out competitors. Bolt Meals, which exited Nigeria in December 2023, stays energetic, and has been working for over 4 years. This makes Chowdeck’s entry a direct problem to present gamers and a check of its adaptability in new markets.