Ghanaian creatives are proficient however lack construction – Amaarae’s supervisor

Ama Bawuah, mom and supervisor of Ghanaian pop star Amaarae, believes Ghana’s artistic sector is wealthy in expertise however restricted by poor construction and planning.

Speaking on the Diva Doc Let’s Talk present, she mirrored on her daughter’s early steps in music, highlighting the systemic gaps many creatives face in Ghana. She defined that whereas many artists in Ghana are gifted, they typically lack the construction and strategic pondering wanted to construct long-term careers.

“I think a lot of creatives in Ghana are talented, but it’s the structure and strategy that we lack,” she stated.

Reflecting on Amaarae’s early steps, she shared how they took a business-minded strategy from the beginning. After highschool, Amaarae joined a artistic collective, earlier than her discovery by Mutombo, then her artistic director. But behind the scenes, her staff was targeted on constructing a robust basis, structuring her model, planning long-term, and pondering past the music.

“We approached Amaarae’s career as a business,” Bawuah said, urging different creatives to undertake the same mindset.

Her remarks underline a bigger subject in Ghana’s music trade, many artists focus solely on the craft with out placing correct methods and methods in place to develop and maintain their careers.

Watch full interview