JAFF Market Returns for Second Edition as Platform for Indonesian Film

The Jogja-Netpac Asian Film Festival (JAFF) is gearing up for the second version of JAFF Market on the Jogja Expo Center in Yogyakarta.

The business platform returns following a profitable inaugural run in 2024 that drew 6,700 individuals from 19 international locations, featured 151 exhibition cubicles, and facilitated 63 enterprise offers totaling round IDR36 billion ($2.2 million). The occasion varieties a part of JAFF’s twentieth anniversary celebrations as one in all Asia Pacific’s main movie festivals.

“JAFF Market was born from JAFF’s long-standing commitment to champion Asian independent cinema,” stated Ifa Isfansyah, pageant director of JAFF. “We now expand that vision by building an industry-facing space designed to meet today’s demands – one that helps Indonesian stories thrive and compete globally.”

The second version maintains the six core packages designed to activate the artistic worth chain: JAFF Future Project for venture incubation, Content Market for IP showcase and enterprise matchmaking, Talent Day for rising expertise mentorship, Film & Market Conference for business dialogues, Market Screening for personal purchaser screenings, and Film Lab for venture improvement workshops.

The 2025 version will current 12 movies throughout three days within the JAFF Future Project, focusing on Asia-Pacific area individuals who incorporate Indonesian components. The Content Market will showcase 10 IPs for adaptation alternatives, whereas Talent Day continues its collaboration with main business gamers following final yr’s partnership with Netflix.

Film Lab opens to 5 chosen development-stage tasks specializing in worldwide co-production alternatives, focusing on first or second-time function administrators. The Film & Market Conference companions once more with APROFI (Indonesian Film Producers Association) to cowl themes from expertise and creativity to financing, innovation, and laws.

Vice Minister of Culture Giring Ganesha stated: “The government sees JAFF Market as a key partner in driving sustainable growth within the film industry. This platform brings together industry players, as well as laying the foundation for much-needed cross-sector collaboration – essential for positioning Indonesian cinema as both a cultural force and an economic driver in the region.”

Indonesian cinema faces structural challenges regardless of rising curiosity. As of May 2025, cinema admissions reached 35 million – 44% of 2024’s 80+ million complete – however the nation operates with simply over 2,200 screens nationwide, creating distribution and IP monetization bottlenecks.

“Our goal is to position JAFF Market as a catalyst for growth across the national film ecosystem – from generating ideas and developing talents to distribution strategies and long-term partnerships,” stated Linda Gozali, market director of JAFF Market. “We’re here to bridge Indonesian content with real-world opportunities – both locally and internationally.”

Alumni from JAFF Market 2024 have already made world affect. “Pangku,” a function by Reza Rahadian, was chosen for HAF Goes to Cannes at Marché du Film 2025, whereas three IP titles – “Bandits of Batavia,” “Jitu,” and “Locust” – efficiently participated within the IP Pitching Forum in Cannes.

Early indicators present sturdy momentum for 2025, with greater than 50% of cubicles already secured and rising sponsor curiosity. The occasion positions itself strategically on the finish of Southeast Asia’s business market calendar.

JAFF Market 2025, powered by principal sponsor Amar Bank, runs Nov. 29-Dec. 1. Submissions open July 15-Sept. 10 for many packages, with Content Market submissions closing Aug. 15. The full JAFF pageant runs Nov. 29-Dec. 6.