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This transfer is a part of Twiga’s technique to diversify its product choices past contemporary produce and strengthen its distribution capabilities throughout Kenya.
Jumra operates in Nairobi and Central areas, Sojpar serves the Western area, and Raisons covers the Coastal area. By integrating these distributors, Twiga goals to leverage their established networks to boost its attain and effectivity in delivering a broader vary of merchandise to retailers and customers.
The corporate said that this strategic alignment underscores its dedication to modernising Kenya’s meals distribution panorama by combining the distributors’ market data with Twiga’s superior expertise and analytics.
Inside Turmoil and Monetary Struggles
Regardless of these growth efforts, Twiga has been grappling with important inside challenges. In early 2024, founder and former CEO Peter Njonjo resigned from the corporate’s board, following a interval of operational difficulties, together with workers layoffs and delayed funds to suppliers.
Charles Ballard, beforehand the CEO of Jumia Kenya, was appointed as the brand new CEO to steer the corporate by way of its transformation.
In 2023, Twiga confronted a liquidation risk from Incentro Africa over a disputed $261,878 debt associated to Google Cloud companies. The corporate contested the declare, arguing it was made in unhealthy religion, and obtained a court docket order blocking the liquidation. The dispute was finally settled out of court docket after Twiga secured new investments.
Furthermore, Twiga underwent important restructuring, together with a 40% discount in its workforce, as a part of efforts to streamline operations and minimize prices.
These measures had been taken to deal with monetary strains and reposition the corporate for sustainable development.
Twiga’s latest acquisitions sign a daring step in direction of increasing its market presence and product vary. Nevertheless, the corporate should navigate the complexities of integrating new operations whereas addressing inside challenges.
The success of this technique will rely upon efficient management, monetary stability, and the power to adapt to the dynamic FMCG panorama in Kenya.
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